The knitted tie - Master of Any Situation

The knitted tie - Master of Any Situation
Wear them in summer. Wear them in winter. Wear them with a suit. Wear them with a denim jacket and slim-cut cargo trousers. These are the ever-changing rules of the knitted tie. If you're wondering where to start , we've broken down everything you need to know: Get the width...

Intro to the Custom World

Intro to the Custom World
Let me tell you why your next suit needs to be a custom suit: 1. Fit A custom suit is made to fit you and only you. There are no predetermined measurements. The suit is measured to just fit your unique build. Imagine how great you would feel wearing a...

Do You Believe in MAGIC? We do.

Do You Believe in MAGIC? We do.
Abracadabra! Wow. That’s magic! Today, however the #4guys of Soren Custom want to talk about a different kind of magic that has nothing to do with rabbits being pulled out of hats, lovely ladies seemingly being sawed in half or slight of hand with a stack of cards. The magic...

Wool Ties. A must have for your Fall/Winter fashion

Wool Ties. A must have for your Fall/Winter fashion
We hate to think about it, but it’s over…summer that is. Now it’s time to get ready for the beautiful, but nippy Fall weather. As you pack away your cotton and linen ties that were made for summer wear, you can’t seem to wrap your head around what tie to...

Suiting Up for the Canadian Cold

Can you feel that? It’s barely perceptible, but it is definitely there. That chill you feel in the air is Mr Autumn making his grand entrance. And with Mr. Autumn’s entrance comes the exit of Mr Summer and his favorite choices of lightweight wools, cottons and linens. But the Soren...